EasyConnect WiFi SYSTEM
EaseConnect Cloud Wi-Fi transforms Wi-Fi network into an intelligent marketing system which enables a display of video advertisements on mobile phones, tablets or laptops of customers.
Having seen the video advertisement, the customers are delivered targeted video advertisements and special offers to maximize the effectiveness.
A customer can give consent to receive intermittently emails containing discounts, coupons and the offers of your partners for advertising purposes.
HOW DOES THE SYSTEM WORK?
Wi-Fi is a marketing channel which can be used to display video ads.
A customer needs to watch a video ad on his/her device to get Wi-Fi access.
In order to display the most appropriate video advertisement, the system can be adjusted so that a customer logs in via his/her social network account or creates a personal account, whereas the available information on sex, date of birth have been taken into consideration.
Having seen the video advertisement, a customer is offered to connect to the Internet and visit the web page with a special offer.
Thus you boost customer engagement to maximize the effectiveness (of advertising).
WiFi MARKETING
Wi-Fi is an ideal marketing channel because it enables you to display video advertisements before a guest is connected to the internet.
EaseConnect Cloud Wi-Fi system enables you to set one or multiple video advertisements which can be rotated each time the guest is connected.
For each marketing campaign you will get analytics which includes the number of displayed video advertisements, click-through rates, how successful the campaign is, with PDF reports for store manager.
WiFi SURVEYS
Your Wi-Fi network is a perfect channel to gather the opinions of your customers and visitors.
Gather valuable information about your customers, which can used for marketing purposes and to improve the quality of your services.
Resolve complaints about your services or the staff, which you would not have been informed about otherwise. Surveys can be displayed on the initial login page, or sent in an email after a defined time interval.
All the data are instantly available being gathered into legible analitycs, without any paperwork.
SOCIAL WiFi
Social Login is a favourite Wi-Fi access method for most customers since it enables them to log in to the Internet in just a few clicks, without any personal data required/ without entering any data.
Social Wi-Fi is a powerful tool by means of which you can offer free Wi-Fi to your guests, and gather customers personal data that you can later use for marketing purposes.
When a guest logs in to the system, there might be a message made public to your friends and followers on a social network, thus enabling you to reach new potential customers.
EMAIL MARKETING
Email marketing campaigns enable you to send information and promotional emails to your customers.
Those campaigns can be sent when necessary, if you want to inform your guests about the novelties, or automatically according to a previously defined schedule which includes initial connection, inactivity or on a guest’s day of birth.
The integrated editor, which enables you to insert images, text, links and other features, helps you prepare the emails. The campaigns can be sent to your target guests immediately, or at a specified delivery time.
AUTOMATION
When a guest connects to Wi-Fi network for the first time and enters personal data, he will receive an email with a welcome message and a coupon that can be used immediately in the store.
In two days’ time the system can send a short customer satisfaction survey to be completed asking your customer to rate the customer experience so that you could react to potential customer complaints.
All the steps have been automated, time intervals are adjustable, and they do not require any additional effort.